Peter Hempel, President, DDB New York

“Mark is new age and old school combined. He gets that the purpose of branding is to build engagement, build sales and build a consumer bond and not to collect “likes” at the expense of transactions . He doesn’t get bogged down in consultant speak, or process for its own sake or chasing the latest trend. He goes for the timeless over the ephemera of the trendy. His unflagging approach is always to make the work as effective as possible (embracing whatever metric will achieve this goal) and to never lose sight that for a consumer to have a preference you’ve got to show them a difference. 

Smart, affable and driven, Mark reminds you of what you always liked in a partner while surprising you with ideas you’ll never get from anyone else.”