Genpact
We helped Genpact stand apart from the sea of consultancies. With great ambition and a powerful vision, we guided them through a transformation by naming its new AI platform and reimagining how its corporate brand is presented to the world - from brand identity through to website. We developed the tagline, “Transformation Happens Here,” to articulate Genpact’s heritage of driving digital change and vision for the future.
Building on our marketing work, we developed a campaign that focused on the power of instinct called "Instnict at Wrok." Using scrambled copy where a viewer can surprisingly understand the intent of the messaging - despite the scramble.
