Citrix

Citrix came to us because nearly everything in their world was in the process of being disrupted.  They needed their story told in order to maintain relevance and compete with companies who had household names and were many times their size. 

Their product, target, sales process, geographical focus and competition were all being changed – simultaneously. We chose to focus on the users and the ultimate benefit of the technologies Citrix provides. We made it clear these users were made for bigger things.

You battled with the saber-toothed tigers and whatever else the darkness brought. You made fire from rocks. You started industries. Fought wars. Fought diseases. You walked the fire, the ramp, the moon. You can’t be weighed down by endless tasks. You’re made for bigger things.