IBM Watson

Watson is IBM’s AI platform. I led the Watson portfolio at Ogilvy, which included Watson Health, Watson IoT and the core Watson business. Among other projects, I spearheaded the launch of Watson Health and drove their branding, digital and event strategy. As part of this, we rolled out the first true brand-to-demand workflow for IBM with a common strategy across all customer touchpoints - from brand TV to demand-gen display advertising, website and content and everything in-between.